عنوان پایان‌نامه
تبیین نقش اینترنت در توجه کسب و کارهای کوچک و متوسط به فعالیت های مسئولیت اجتماعی شرکتی
- رشته تحصیلی
- مدیریت کارآفرینی-کسب و کار جدید
- مقطع تحصیلی
- کارشناسی ارشد
- محل دفاع
- کتابخانه دانشکده کارآفرینی شماره ثبت: 384;کتابخانه مرکزی -تالار اطلاع رسانی شماره ثبت: 56591
- تاریخ دفاع
- ۳۰ بهمن ۱۳۹۰
- دانشجو
- نسیم برهمت
- استاد راهنما
- رضا زعفریان
- چکیده
- به موجب بالا رفتن سطح آگاهی مالکین، سهامداران، مشتریان و کارکنان کسب و کار ها به یمن وجود اینترنت و فناوری های نوین توجه به سایر مسئولیت ها همچون مسئولیت انسانی، اخلاقی، اجتماعی، زیست محیطی و قانون مداری در کنار توجه به منافع اقتصادی صاحبان کسب و کار ها بیش از پیش شدت گرفته است. شاید در نگاه اول این سوال ایجاد گردد که چه ارتباطی میان مسئولیت اجتماعی شرکتی و اینترنت وجود دارد. این تحقیق قصد دارد به مقوله ارتباط موجود میان این دو در کسب و کار های کوچک و متوسط بپردازد. از آنجا که کسب و کار های بزرگ بر خلاف کسب و کار های موچک و متوسط با توجه به نوع نگرش ذینفعان و انتظاراتی که از کسب و کار ها دارند خود را توجه به امکانات نسبتا مناسب ملزم به انجام مسئولیت اجتماعی شرکتی می نمایند در این تحقیق سعی شده است تا تاثیر اینترنت بر انجام مسئولیت اجتماعی شرکتی در کسب و کار های کوچک و متوسط مورد ارزیابی قرار گیرد. واژه های کلیدی: مسئولیت اجتماعی شرکتی، اینترنت، کسب و کار های کوچک و متوسط
- Abstract
- Today’s rapidly changing business environment has led many organizations to use internet technology and the World Wide Web to report both financial and non-financial information. (Warren 2002). It has converted our planet into a global village and allows numerous benefits such as ease of use, better visual presentations, faster communication and interaction.(Lodhia 2004) Furthermore, the Internet facilitates timely information disclosure compared to traditional paper-based corporate reporting(Koreto 1997). Given these attributes, the web is a potentially valuable tool for increasing corporate transparency and accountability regarding social and environmental issues(Jones, Alabaster et al. 1998). Social reporting through the WWW could be utilized to enhance the process of communicating social information to stakeholders. An analysis of internet disclosures of corporate social communications indicates that the Web is a richer communication medium than traditional print media, including the extent to which “presentation flexibility and visibility can provide multiple cues for disseminating information”(Lodhia 2004). Social reporting through internet could be useful to increase the process of communicating social information to shareholders. Within the last decade CSR has been gaining momentum across the business community as a growing number of companies look to emphasize their commitment to environmental, social and economic goals that extend beyond their commercial activities.(Jones, Hillier et al. 2009) Have a good communication with stakeholders and attract them is the most important target for doing social activities. This process is referred to as corporate social responsibility (CSR), a mechanism whereby companies communicate the environmental aspects of their corporate activity to their numerous stakeholders. (Lodhia 2004) Corporate social responsibility undertaken by organizations through their economical activities is a topic that is widely discussed today, But it's important to find more efficient way to report social activities. Therefore in this digital world, investigating growth of corporate social responsibility in companies and enterprises, will give us new approach to a new management issue and CSR development. In many cases the CSR agenda has been adopted by many large corporations. However there is a demand from governmental bodies to spread this agenda further to include and engage small-to-medium enterprises (SMEs). Murillo and Lozano (2006) argue that SMEs are confused with the concept of CSR and think it is problematic to relate the concept to their actual CSR activities that they carry out. If the SMEs are confused with the concept of CSR, one can make an assumption that SMEs also find it difficult to communicate their CSR activities. A recent study that was conducted among Danish SMEs concluded that many SMEs do not communicate their CSR activities frequently.(Nielsen and Thomsen 2008) . SMES don’t have enough money to do (CSR) activities through conventional environmental reporting media. The www can decrease cost of social activities and increase the effect of these activities for them.
